The Naked Grouse

The Naked Grouse has been relaunched as a blended malt designed for ‘older millennials’ and will no longer form part of The Famous Grouse family of blended Scotch whiskies.

First launched in 2011 as a blended Scotch matured in first-fill Sherry casks, The Naked Grouse was billed as a ‘smoother, sweeter’ addition to The Famous Grouse extended family.

Now the expression is being relaunched as a standalone brand made from a selection of malt whiskies but without any grain, offering a ‘more robust’ flavour than its blended predecessor.

Edrington, owner of Naked Grouse, said the change is being made in response to the increasing popularity of single malts, and demand from bartenders for an accessible whisky ‘with distinctive flavour’.

‘Malt whisky continues to rise in popularity with consumers and, by changing our blended Scotch to a blended malt, we can use the individuality and character of single malts and create a whisky that stands out from the crowd,’ said Elaine Miller, global marketing manager for Naked Grouse.