Jägermeister is the most popular herbal liqueur in the world, famous for its strong and unique flavor, sold in over 145 countries. Wilhelm Mast was a vinegar manufacturer from Wolfenbüttel, Germany. His son, Curt Mast was passionate about producing spirits and liqueurs, and always took a keen interest in helping his father in the business even from a young age. However, when Curt took over his father's vinegar business, he took it in a very different direction. Crafted from a recipe of 56 botanical ingredients, he created Jägermeister, boasting a rich and aromatic taste, featuring notes of spices, herbs and citrus. Housed in an unmistakable green bottle, adorned with the iconic stag emblem, Jägermeister is best served ice-cold as a shot.