El Tesoro Tequila, more formally known as El Tesoro de Don Felipe, is a brand of finely crafted tequila that was officially established in 1990. It was launched as a joint venture between the Camarena family - who have been involved in the production of tequila in Jalisco Mexico since the early 1800s – and premium tequila marketers Robert J. Denton and Marilyn S. Smith. El Tesoro is manufactured at the Camarena family’s La Altena Distillery in Jalisco, first established in 1937. Operated by the family’s 3rd generation Master Distiller Carlos Camarena Curiel, the distillery and subsequently the brand, continues to grow in popularity, highly favored by tequila enthusiasts throughout the world for its quality and superior craftsmanship. El Tesoro is now owned by world-renowned beverage manufacturer Beam Suntory of the US, who obtained full ownership of the brand in the early 2000s. El Tesoro offers several varietals of tequila including its Blanco and Reposado blends and its highly-acclaimed Paradiso; slow-aged tequila matured for a minimum of 5 years in select French oak, ex-Cognac barrels.